Cool Advert | Philips 'Wake Up The Town'

A cool advert here for Philips 'Wake Up The Town' experiment. At the end of October, they began an experiment where they took the Philips Wake-up Light to the northern most town on the planet to see what effects it would have on the residents there. In Longyearbyen, the sun doesn’t rise for 4 months, so if it can work for those living in perpetual darkness, it can work anywhere!

Philips worked with acclaimed director, Doug Pray on the project to produce a documentary following the experiment.

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Cool Advert | Philips 'Wake Up The Town'

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